In Sectors

Salvatore Ferragamo revamps its website in Europe and China

Salvatore Ferragamo revamps its website in Europe and China

Florentine luxury label Salvatore Ferragamo is busy deploying its new, revamped www.ferragamo.com website.

After being first introduced in the USA and Canada, the new-look site, featuring fresh design and content, is now also available in Italy, the rest of Europe and China.

SEE ALSO : Salvatore Ferragamo names new Global Chief Retail Officer

“We wanted to blend the contemporary style of the Ferragamo world today with its brand’s unique heritage,” said Eraldo Poletto, the Ferragamo group’s CEO.

The website will go live in the rest of Asia, in Australia and Latin America in 2018.

Once fully deployed, it will be active in 28 countries, making it possible to buy and pay for the label’s products in 13 different currencies.

The new site hosts all of Ferragamo’s collections: menswear, womenswear, accessories, handbags and footwear.

The site’s omni-channel functionalities allow direct access to products available in-store, with the possibility of ordering online and picking up the items at the customer’s preferred store.

SEE ALSO : Salvatore Ferragamo takes full control of its Asian distribution companies

The site is mobile and tablet-friendly and also features a news section with up-to-date information on the label’s initiatives and its history.

As of the end of September 2017, the Ferragamo group employed about 4,000 people and, through its parent company and its US and Asian subsidiaries, it operated a network of 687 monobrand stores worldwide.

 

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead