Retail in Asia

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Pull & Bear’s new Shanghai store exudes California cool

Fashion brand Pull&Bear opened its fourth Shanghai store last week. The store showcases a new image for the brand, one with a California vibe.

Located on the popular shopping street, East Nanjing Road, the 700 square meter space store is spread over two floors with interiors of concrete and pinewood. Rather than using traditional display windows, the store’s facade features visual projections that invite shoppers to come into the shop and discover. One floor is devoted entirely to womenswear while the upper level houses menswear.

China is the brands third largest market in terms of store count, behind Spain and Russia.

(Source: red luxury)