Playboy said on Friday it had signed an exclusive agreement in Asia with IMG Licensing Worldwide to expand licensing of apparel, accessories and other products.
While the company isn’t in talks for similar agreements elsewhere, CEO Scott Flanders said he expects that the pact will "significantly increase" Playboy’s licensing business in Asia, eventually leading IMG to "broaden that relationship throughout the rest of the world".
The agreement will help the brand grow in India and China, Flanders said, where its clothing appeals to both men and women, in contrast to the US, where women are the primary customers.