In Sectors

Michael Kors: 3 ways to stay on top of the fashion game


Michael Kors, the famed American designer behind his eponymous luxury brand, is clear-eyed about the changing fashion world.

The 57-year-old was in Singapore for the official opening of the Michael Kors flagship store at Mandarin Gallery, attributing the brand’s continued relevance and success to “understanding my customers and their core needs and staying in touch as they evolve.”

“Everyone wants excitement, charm, and glamour, but at the same time they need the practicality of clothes and accessories that can keep up with their 24/7 lives,” he added, citing that launching smartwatches was a natural progression that came from looking ahead and realising that customers are constantly pugged in.

SEE ALSO: Michael Kors buys back franchising rights in Greater China for US$500 million

He also shared three tips on staying on top of the fashion game:

1) Open flagship stores that give customers a great brand experience beyond online shopping

“When you step into our flagship in Singapore, you step into the complete world of Michael Kors. It’s a way for us to share the full idea of what the brand is about. The experience of actually seeing and touching the clothes, that’s something I want to give all my customers.”

2) Capture the youth market because there are no rules when it comes to fashion

“In today’s world, I really believe there are no rules about dressing a certain way at a certain age. Young women are incredibly sophisticated about fashion, and older women look and dress younger than they ever have.”

3) Use the right dose of social media to connect, not overwhelm

“It’s about finding a balance. For me, the absolute best thing about social media is being able to have a conversation with my customers.”

(Source: Today Online)

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