Retail in Asia


LVMH: Tag Heuer partners with China’s Mars exploration program

Mars Tag Heuer Space China

TAG Heuer has announced its partnership with China’s Mars Exploration Program at an official press conference in Beijing. The Swiss watchmaker renews its links with the conquest of space after having been the first Swiss watch in space in 1962.

During an official press conference on August 23rd in Beijing, Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, announced that the Swiss watchmaker would take part in a Mars exploration mission planned for 2020.

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The Chinese program was presented by Jizhong Liu, representing the Lunar Exploration Program and the Space Engineering Center, and Ronggiao Zhang, chief designer of China’s Mars Exploration Mission. The mission to explore the red planet using an unmanned Mars Rover will for the first time conduct research on the planet’s soil, environment and atmosphere.

“Mars exploration is one of the greatest missions in man’s conquest of space as we explore our solar system. The formation and evolution of Mars are comparable to those of the Earth, which will help us understand the history of our planet and its future. It is an honor and a privilege to support this dream, the next giant leap for mankind,” said Jean-Claude Biver.

This is not TAG Heuer’s first foray into space. On February 20, 1962, TAG Heuer became the first Swiss watchmaker in space by providing the stopwatch worn by U.S. astronaut John Glenn.

(Source: ERP Retail News)