LVMH has partnered with Robyn Rihanna Fenty to create a new luxury Maison that will be based in Paris.
SEE ALSO : Rihanna to launch a fashion house with LVMH
The new Maison, named Fenty, is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand. Fenty will debut this Spring 2019.
Robyn Rihanna Fenty declared: “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I could not imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Bernard Arnault, Chairman and CEO of LVMH, added: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”
SEE ALSO : Rihanna launches new fashion collection for Puma
This is just epitome of how music has always been part of fashion and it is now more and more pervading the luxury industry. Besides, the big news that LVMH is launching Fenty, a brand with Rihanna, music is being playing a big role in defining the new dynamics of luxury.
An article on this topic is coming soon!