Retail in Asia

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Lee clothing now sold in vending machines

The Lee jeans brand is exploring new opportunities from foreign tourists and vending machines.

Putthichai Chaiyaweach, senior brand manager for Lee jeans at Central Marketing Group, said CMG had begun selling Lee T-shirts from a vending machine, a first for Thailand.

CMG has four Lee vending machines – two in CentralWorld, one in Robinson Department Store’s Rama IX branch and one in Big C Supercenter’s Ratchadamri branch – with the number increasing to 200 within three years.

(Source: Bangkok Post)