For the launch of his new lifestyle brand, singer Bruno Mars teams up with the fashion brand Lacoste to become Ricky Regal, his designer alter ego.
Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges Bruno’s enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.
Just a few days ago, the pop star posted on Instagram an image of himself wearing a jacket with the iconic Lacoste crocodile, labelled “Ricky Regal”. It is captioned “when I’m on stage I go by Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal. Thank you Lacoste. I’m a fashion designer now! Catch me at a fabric store near you.”
On the same day, the Swiss-owned brand also posted on Instagram a photo of a drum set and electric guitar with the label Ricky Regal and captioned it “drum roll, please. A new crocodile is ready to take stage. Guess who? #LacostexRickyReal – more on 3.05”.
This collaboration brings fans to another level of excitement.
It all began in Los Angeles, where Bruno Mars and Louise Trotter, Lacoste’s Creative Director, first met. Giving free rein to his imagination, the American artist pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.
“I have been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno you can do whatever you want.’ The respect of such creative freedom coming from a heritage fashion house was an honor,” said Bruno Mars.
The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Mars & Lacoste’s crocodile. A universe with an emblematic flourish and flair, translated into a range of ready-to-wear clothing, footwear and accessories. Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.
“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there was not a single aspect that he was not fully involved. With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive,” said Louise Trotter, Lacoste Creative Director.
Sportswear, both casual and dressy. With Lacoste x Ricky Regal, his collection delivers a seductive palette of strong colors: mustard yellow, petrol green, eggplant purple, coral red and tie-dye. A vibrant state of mind boosted by Lacoste’s sportswear expertise. Velvet, silk and cotton fabrics with impeccable finishes create a fluid vibe, with pieces to wear on their own or as a complete look.
The first Lacoste x Ricky Regal collection will be launched on 5th March 2021 through a global network of 18 exclusive retailers and will be available from 8th March 2021 at selected Lacoste boutiques and at lacoste.com