Retail in Asia

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India’s Siyaram to introduce 3 new brands

Siyaram Suitings, a textile major in blended fabrics in India, will soon launch three mid-range brands.

The company, with net sales of INR860 crore (INR8.6 billion, USD169.7m) in the last financial year, is expected to launch Royal Linen, Moretti and Zenesis, thus taking its count from five brands to eight. The other brands under Siyaram Suitings is Siyaram’s, J Hampstead, Mistair, Siyarams’s MSD and Oxemberg.

Most of the sales for Siyaram is done via multi-brand outlets and less than 10 percent of sales comes from franchisee outlets.