Retail in Asia

In Sectors

India’s apparel retailers post improved like-to-like store sales growth

If there is one reason as to why apparel retail companies have seen healthier bottomline this year, it is because of their ‘like-to-like’ (LTL) sales growth from their stores. In other words, led by right product mix and location, sales from each of their stores have shown considerable growth in fiscal 2011-12 as compared to last year, with the likes of Arvind and Raymond leading the pack.

Registering the highest like-to-like sales growth was Arvind at 18 per cent for its exclusive stores, followed by Raymond, K-Lounge (of Kewal Kiran Clothing Ltd.) and Shoppers Stop who saw same store growth of 15 per cent, 15 per cent, and seven per cent, respectively in the fiscal 2011-12. The exclusive stores of Arvind included brands like Arrow, Gant, USPA & Flying Machine.

According to industry experts, apart from favourable consumer demand and right mix of products, it was also store location selection that played well for the apparel retail players.