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Hypebeast pop-up store opens in HK

Hypebeast opens pop-up in HK - Retail in Asia

Digital streetwear publication and e-commerce portal Hypebeast has opened a pop-up store in Hong Kong at The Landmark.

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Located in the Men’s Atrium, the HBX x Places+Faces pop-up store runs until September 27 and will feature weekly drops of limited-edition merchandise — including t-shirts, long sleeves and pouch bags and a special Hong Kong cap  — as well as snapshots by the London-based Places + Faces photography duo Ciesay and Soulz (Imran Ciesay and Solomon Boyede).

“We’re constantly keeping our eyes and ears on what’s cool and trending, and showcasing different inspiration in this culture,” Kevin Ma, the founder of Hypebeast, told WWD at the official launch party, held in The Landmark’s basement.

“We want to bring the energy of P+F, a brand we always admired and respected, turning that personality into a firsthand experience and space for more people.”

Founded 12 years ago, Hypebeast went public last year and was recently incorporated in the U.K. and U.S.

In 2012, it debuted HBX, an e-commerce arm that curates more than 300 streetwear brands to sell it Hypebeast readers.

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Hypebeast is looking at plans to delve into its own product directly, and will launch Hypekids for children soon.