Fast-fashion giant H&M joins hands with the Chinese brand PRONOUNCE for a PRONOUNCE x H&M genderless collection.
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This collaboration is based on H&M’s Blank Staples line, which is a collection of men’s streetwear essentials that was first introduced in August 2020.
Source: H&M China
Inspired by Dunhuang’s Crescent Lake and traditional Chinese myths, this capsule collection features mythological geometric figures, bringing a different feel to the wardrobe.
This collection will be available in designated H&M stores across mainland China, HM.COM.CN online store, H&M official WeChat mini-program, H&M official APP and H&M Tmall flagship store on 8th April 2021.
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The PRONOUNCE x H&M partnership marks the group’s second time in collaborating with Chinese designer, after fashion designer Angel Chen in 2019.
Established in 2016 by designer duo Yushan Li and June Zhou, PRONOUNCE is a prominent modern menswear brand in China that pushes the boundaries of “genderless” concept. The brand is active on London Fashion Week and has collaborated with Diesel.