Hong Kong has seen a rise in menswear boutiques, largely due to the trendsetting Landmark shopping mall.
The increase in the opening of stores catering specifically to men began a few years ago when Landmark rebranded its basement into an exclusively men’s section, reports South China Morning Post. Brands such as Valentino, Kiehls, and Joyce Beauty have stores there, and Dior is set to open a men’s store in the near future.
On Pedder opened a 1,500 square foot men’s-only boutique, the brand’s first, in Landmark, which was designed to resemble a sophisticated urban apartment. One half of the store is a stylish living room featuring British brands such as Church’s, shoemaker George Cleverley, and leather goods maker Swaine Adeney. The other half feels more like a gallery space and will house new brands, pop-up stores, and special projects.
(Source: red luxury)