Retail in Asia

In Sectors

HK-based Poppy & Jules launches summer collection

Hannette Otten and Julia Groenewegen, the creative minds behind Poppy & Jules, have dreamed up a new summer collection of simple silhouettes featuring warm florals, classic prints and pastel hues. The new collection has a slight 60s vibe and is available now on their website www.poppyandjules.com.

Chic and sophisticated, the collection is perfect for the modern woman who wants both elegance and comfort. The flowing easy-to-wear fabrics are simple and flattering providing effortless style for women looking for an outfit to take them from the office to drinks or from beach to bar. The "Marcella" tunic, adorned with a fabulously deco-patterned print, rich in deep jewel tones is reflective of vintage Versace; "Ella" is pure Bond girl with its hot pink paisley swirls swimming in a heavenly chocolate brown background while "Valentine" was inspired by Moroccan nights.

The tunics can be worn as a dress or with skinny-leg pants. Add a little drama for evening with a mile-long pendant or sleek chandelier earrings. But it’s not all about colour – black and white prints defy time and Poppy & Jules has worked a retro geometric print into this collection.

The flared pant "Sophie Long" has a super flattering cut to exude some Marlene Dietrich charm, the understated "Hannette" shirt dress is reminiscent of Roman Holiday and Poppy & Jules block print hot pants look great teamed with wedges to highlight endless legs.

The Hong Kong-based design duo Hannette Otten and Julia Groenewegen said: "Our aim is to provide stylish clothes that fit women’s lifestyles. We take into consideration prints, colours and the texture of the material. We carefully review material and look at how it falls against a woman’s skin and curves to ensure that it always flatters her shape. Most of our outfits are made out of 100 percent silk."

"As well as ensuring that the fabric and style are perfect – we are also inspired by current trends. The Aimee Tunic for example has a bright yellow accent – a nod to the current neon trend."

The collection ranges in price from HKD700 (USD90) to HKD1400 with only a limited number of each design available. Sizes range from extra-small to large and fit both Asian and European women.

This is Poppy & Jules fourth collection. Poppy & Jules was established in Hong Kong in November 2010 -the designs are sold globally in countries including Australia, Germany, Holland, Singapore and Switzerland as well as Hong Kong. The new collection is available at www.poppyandjules.com