Retail in Asia

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French lingerie brand Etam open 1st China store in Shanghai

French lingerie brand Etam has opened its first store in China at Shanghai’s Super Brand Mall.

Occupying 100 square-meters, the new store offers women an intimate shopping experience with a dose of beauty therapy and Parisian sophistication.

Etam designs French-inspired intimates, nightwear, swimwear, legwear and sportswear for every woman. Each collection at the Shanghai store is created by designers at the brand’s Paris headquarter and is meant to capture the sexy sophistication that is a way of life in France.

(Source: Shanghai Daily)