Retail in Asia

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Forever 21 to launch flagship Sydney shop in Pitt Street

The tough fast fashion sector in Australia just got even tougher: Forever 21 has arrived in Sydney’s Pitt Street Mall.

The giant US retailer, which targets younger fashion, has stores in Macquarie Centre, North Ryde, and Queen Street, Brisbane, and plans to roll out across the country as it secures prime locations.

Its next target is central Melbourne, then a move to the suburbs and a focus on the bigger malls. CBRE’s retail services senior manager, Zelman Ainsworth, said he understood the store was in negotiations with landlords along Melbourne’s Bourke Street Mall as well as Chadstone and Highpoint shopping centres.