Retail in Asia

In Sectors

Fendi and Gentle Monster launch a sunglasses capsule


Just in time for warmer days ahead, Fendi and Gentle Monster have announced a collaborative sunglasses collection. Comprised of two unisex styles, the new release brings together the Korean optical brand’s off-kilter, modern aesthetic and the Italian fashion house’s luxurious opulence. Together, the innovative designs are unlike anything you have seen before.

SEE ALSO : Gigi Hadid closes the runway at Karl Lagerfeld’s last Fendi show

The first silhouette is aptly dubbed GENTLE FENDI NO.1 and combines the best of street style trends, boasting a small shape with eye-catching logos embellishing the tips of the frames. In contrast, GENTLE FENDI NO.2 provides a classic round shape that serves as an easy-to-wear look that can be paired with just about anything.

To set the mood for the launch, the capsule is also accompanied by a stylistic campaign video that combines both fashion and art – the graphics highlight “merging and opposing futurism with an ancient feeling,” as described in a press release. Along with peculiar geometrical shapes of the alien-ish variety, the fictional environment is filled with classic architecture and pastel backgrounds. You can watch the full video campaign below.

SEE ALSO : Gentle Monster looks beyond sunglasses

The Gentle Monster x Fendi GENTLE FENDI collection is slated to drop on May 7 at Fendi and Gentle Monster boutiques, as well as at select optic stores worldwide. In classic Gentle Monster fashion, the launch will also coincide with corresponding immersive installations in-store, made exclusively for the collaboration.

(Source: Hypebeast)