Japanese premium denim brand EVISU Group Limited has bought back the retailing and franchising rights for the China market.
EVISU Group Limited, the parent company, has reinvested alongside Cassia Investments, a consumer-focused private equity fund, to buy back the interest from New Elegant Trading (Shanghai) Co. Ltd, the joint venture partner in China financially supported by IDG Capital. Acquisition consideration is $40 million. David Pun, chairman and CEO of EVISU Group Limited, will remain the majority shareholder.
Pun expressed his excitement about this latest development, “The company made concerted efforts with its China joint venture partner over the past few years to establish brand awareness and secure a footing in China. We think this is an ideal time for the company to integrate its regional China business with headquarters to pursuit the brand’s global objectives in the coming years.”
In the meantime, EVISU is seeking business expansion globally by forging distribution partnerships for the U.S. and Europe markets. The brand will step up product extensions like EVISUKURO, the latest athleisure collection, and maintain product exclusivity through focused management of wholesale distributors.