Retail in Asia

In Sectors

Dunhill remains bullish on China, but looks to the west

Alfred Dunhill, the London’s high-end menswear retailer, worked furiously to secure China as its most profitable market. Christopher Colfer, the brand’s CEO, says China brings in around 30 percent of its total revenue and that customers are becoming more discerning and the Chinese marketplace is shifting.

Colfer says that, unlike twenty years ago when Chinese consumers had a predilection for iconic logos and big brand names, quality speaks louder than insignia. "It is a highly intelligent customer base, very knowledgeable in your product, and they really understand quality and they understand how things are constructed and made, and they buy into the providence of that," he says.

(Source: red luxury)