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Design your own shoes at Asia’s first Tod’s pop-up

Tod’s Gommino loafers are a style staple for celebrities, models, royalty and fashionistas the world over.

It is now possible to buy a pair adding an own personal touch, as Tod’s is offering customers the chance to create their own pair of the iconic Gommino, complete with stamped initials.

Hong Kong has been picked as the first city in Asia for a pop-up store that enables customers to create their own personalised pair of the Italian brand’s signature shoe.

SEE ALSO: The rise of personalised offers

Tod's personalised shoes popup HK - Retail in Asia (1)

The custom loafers take just three steps to create. First, customers choose from 11 different styles of the brand’s signature shoe (there are five models for women and six for men). Next, clients decide on each of the design elements, from leather, colour and stitching, to the lining, pebbled outsole and any accompanying accessories.

Once people confirm their initials for the hot-stamped monogram, the creation process is complete. Production takes about 10 weeks.

With 133 rubber studs under its sole, Tod’s iconic Gommino has been a style staple since the 1970s, drawing widespread appreciation as a lightweight, unisex shoe suitable for all occasions.

The MY Gommino pop-up is now open at Shop G309 in Harbour City, Tsim Sha Tsui for a limited time.

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