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Club 21 launches ‘Purchase with Purpose’ project with MasterCard

For the third year running, luxury fashion retailer Club 21 is running its ‘Purchase with Purpose’ initiative with MasterCard.

The program, which runs from 1 August to 30 September 2014, is expected to generate a USD10 donation per transaction by MasterCard to Club 21’s local charity partners in each country.

The donation is credited when a customer pays with a MasterCard card in all Club 21 standalone boutiques in Singapore, Australia, Hong Kong, Indonesia, Malaysia, Taiwan, Thailand, and via Club 21’s online store.

To date, the MasterCard-Club21 partnership has supported over 5,300 women through programmes such as computer literacy and training courses for rural women and farmers in Thailand and Indonesia, professional skills training and development for underserved women in Singapore and Hong Kong, and certification courses for aboriginal women in Taiwan, abused women in Malaysia, and young refugee women in Australia.

In Singapore, Beautiful People, a volunteer work programme helping teenage girls-at-risk build brighter futures, will receive support from the Purchase with Purpose initiative for its Good Work! program, wgich will fund a work trial initiative that equips the girls for independent living with a 10-week work experience, fortnightly life skills training, social development activities, and support from coaches and mentors.

“This initiative does more than raise much-needed funds for Beautiful People’s Good Work! programme. More importantly, it allows us to share information about Beautiful People’s important work with our customers, who are interested and engaged in learning about current social needs,” said Yip Tien Tien, General Manager of Club 21 Singapore.

This year, the organisations that will benefit from this programme are The Social Studio (Australia), Hong Kong Women Development Association, Yayasan Mitra Mandiri Indonesia, Shelter Home (Malaysia), Garden of Hope Foundation (Taiwan), Yuvabadhana Foundation (Thailand), Nanyang Polytechnic (Singapore) and Beautiful People (Singapore).

Programmes supported include scholarships and funding for vocational studies and training, counseling services, computer and design training and workshops, mentoring and career guidance for women and girls-at-risk.