Chow Tai Fook, the leading jewellery brand in the Greater China region, supported "Lightness of Being", a show organised by Hong Kong’s K11 Art Mall, during this year’s Paris Fashion Week on 6 March. This is the second consecutive year in which Chow Tai Fook offered emerging designers a platform of international exchange during Paris Fashion Week.
The highly anticipated show offered an enviable opportunity for Huishan Zhang, a rising star in fashion design from China, and a group of emerging artists from diverse fields to shine on an international stage. In addition to helping artists gain global attention, Chow Tai Fook selected six jewellery masterpieces to make their public debut. Chosen from its collection of high-end Luxury segment, each piece expresses a unique design concept and four of them are slated to be auction at an exclusive VIP event in April of this year.
The Hong Kong-based jeweller has invited a number of VIPs from Hong Kong and mainland China to attend "Lightness of Being" as part of an exclusive tour. The excursion was a prelude to the upcoming introduction of a new VIP club programme, which showcased the brand’s customer-centric service approach by offering valued customers special treatment.
Chow Tai Fook arranged a series of activities for its VIPs which include attending "Lightness of Being" during Paris Fashion Week, taking a chartered helicopter to a magnificent castle to sample delicacies and fine wine, staying at a castle for a royal treatment, enjoying a night cruise along the Seine for nighttime views along the river banks, and taking in a show at the Moulin Rouge.
The six sets of jewellery showcased in "Lightness of Being" were selected from the The Universe Collection and Yun Yi Royal Collection, in which The Earth, Calaxy, The Sun and Nacklace will be included in the Chow Tai Fook Jewellery VIP Auction on 30 April at Grand Hyatt Hong Kong Hotel.