With a seemingly never-ending debt crisis which has prompted a slowdown in consumer spending, investing in Europe might not appear particularly attractive right now. But Bosideng, a Chinese fashion brand specialising in down-filled clothing, thinks differently.
The company opened a brand new flagship store near Bond street, London’s posh shopping district, last week, just in time to catch a wave of Olympic tourists.
The launch signals a change in China’s clothing retail market. While international retail players like H&M, Uniqlo and Zara are looking to further explore the Chinese mainland, China’s retail powerhouses are starting to look across the border to regions beyond Asia.