Retail in Asia

In Sectors

The challenges of ever faster fashion

Fast fashion brands are known for quick responses to shifts in trends and managing product life cycles that are often measured in only weeks.

In China fast fashion is all of the above, plus – the "fast" in fast fashion means to expand as quickly as possible.

While international clothing giants like Zara, H&M, Uniqlo and Gap are speeding up their shop openings in the country, some newcomers are turning to e-commerce as a faster and more cost-efficient way to tap the market.

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