Retail in Asia

In Sectors

Burberry opens Taiwan flagship store

Burberry celebrated on Thursday the opening of its first flagship store in Taiwan. Co-hosted by Christopher Bailey, the British luxury fashion house’s CEO, and Taiwanese actress-singer Jolin Tsai Yi-lin, the event was held in a custom-built circular space at XinYin Plaza opposite the Taipei 101 shopping centre, where the store is located.

Conceptualised by Bailey and featuring a distinctly British theme throughout, the new store, like its Beijing counterpart, boasts a giant external nine-by-five-metre LED screen to showcase multimedia content from its global headquarters in London.

The store is bigger than the Beijing flagship at Sparkle Roll, which opened last April.

To view the full article (note: you must be an scmp.com subscriber), visit scmp.com. (From seven days after publication, this article will appear in Archive Search.)

(Source: scmp.com)