Retail in Asia

In Sectors

Burberry launches sustainable capsule collection

Burberry launches sustainable capsule collection

UK luxury label Burberry has launched a new collection of clothes crafted from recycled waste, as it moves to capitalize on the sustainability boom sweeping through the fashion sector.

SEE ALSO : Burberry debuts new in-store layout across 14 stores

The new capsule collection — which includes a reinvention of the luxury brand’s lightweight classic car coat — was created using ECONYL® regenerated nylon, which is made from fishing nets, fabric scraps, and industrial nylon waste, and it is just one example of the 50 disruptions the company has announced that it is progressively actioning throughout its supply chain.

Revealing the range of eco-friendly coats on social media, the brand posted several images on its Instagram account — including a photo of its ECONYL® Monogram Jacquard Parka, featuring a modern silhouette, accentuated with logo-print taping and jacquard-textures.

Commenting on the launch, Pam Batty, VP Corporate Responsibility at Burberry said the move is a step in the right direction towards the company’s future goal to become carbon neutral by 2022.

“Exploring and using innovative materials that foster circularity is central to creating a more sustainable fashion industry. We are proud to use the ECONYL® yarn in this collection because it shows how we can actively tackle a problem like plastic waste and create beautiful, luxury products at the same time,” Pam Batty said.

“This collection is just one of the ways Burberry is actively disrupting and improving every stage of how we create our products because we know our industry can play a key role in building a more sustainable future through science and innovation,” she added.

Giulio Bonazzi, President and CEO at Aquafil — manufacturer of the ECONYL® fabric — said the company is delighted to have been able to collaborate with Burberry for the capsule collection.

SEE ALSO : Zara launches sustainable Zara Edited collection

“We believe innovative fibers like ECONYL® regenerated nylon are the future and are proud to support brands who use our yarns, transforming waste into incredible designs and raising the profile and possibilities of a more circular fashion system,” Giulio said.

(Source: Yahoo News)