Retail in Asia

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Bespoke clothing finds a growing market in China

The most exclusive clothes in China right now are the ones made for you. Bespoke apparel is not only as exclusive as it gets, its also higher quality and – get this – cheaper than the haute alternatives.

"I arrived in China about eight years ago for the first time. Anybody with money here was wearing Versace, Armani, everywhere you looked. They just had the brands everywhere," said Raymond Mark Clacher, brand managing director of Gieves & Hawkes, which now has more than 100 stores across the country. "But now the real money is really clever, much more low-key."

(Source: red luxury)