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ASOS adjusts prices to keep shoppers on side

Asos is sharpening its UK prices to attract young, hard-hit shoppers.

Chief Executive Nick Robertson said of the UK market: "We’ve adjusted some of the prices. For our twenty-something customer, it’s important that those GBP20 (USD31), GBP25 and GBP28 price points are held. We’re going to dig out some growth in the UK but it’s definitely tougher."

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(Source: Retail Week)