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Amazon fashion: can it become the next net-a-porter?

The web giant is intent on muscling in on the online fashion business. And many feel that, once the kinks are ironed out, success is inevitable

For those who want books, electronics and beauty products quick as a flash, Amazon is a no-brainer for most consumers. If the web giant has its way, high fashion will soon be on that list too. Having hired Cathy Beaudoin, who previously set up Gap’s Piperlime retail site, it is now gunning to become the next net-a-porter.

Will it work?