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Adidas improves trade efficiencies in China

Adidas China Amber Road - Retail in China

Adidas China has partnered with Amber Road, a provider of global trade management solutions, to streamline its international trade operations in China.

The German maker of sneakers and sports apparel has tapped Amber Road’s China Trade Management (CTM) solution to help streamline the import and export process in China.

Adidas invested in the automated solution to help reduce manual-based operations, minimise clearance delays and compliance risks, and respond to regulatory changes quickly.

“Adidas will be leveraging many functions of Amber Road’s CTM solution to manage its growth opportunity,” said Kae-Por Chang, managing director of Amber Road China.

“Amber Road’s CTM InSight function will equip the Adidas China team with self-compliance capabilities, which helps them conduct comprehensive and regular internal audits to proactively identify and resolve non-compliance issues with agencies in a timely fashion.”

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In addition, Amber Road’s CTM Business Intelligence (BI) Dashboard will supply information to centralise management, improve clearance process visibility, and enhance internal controls.

The partnership will also make Adidas eligible for the China Customs Advanced Certified Enterprise (AEO) status, which will enable the company to enjoy international trade facilitation measures.

The news comes as Adidas looks to take its retail sales network to 12,000 outlets in China by 2020, with much of the growth slated for smaller cities.

Last year, Adidas saw its sales jump 22% in China through 2016. China’s sportswear market was worth $28.4 billion last year, second only to the US at $103.6 billion.

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