In a continuation of its ongoing mission to help End Plastic Waste, adidas has introduced its ‘Choose to Give Back’ program aimed at helping to extend the lifecycle of sports performance & lifestyle apparel and footwear.
Leveraging thredUP’s Resale-as-a-ServiceⓇ platform and expertise, the program invites consumers to send used product from any brand back to adidas via the adidas Creator’s Club app to be reused or resold.
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adidas’ ‘Choose to Give Back’ program enabled by thredUP’s Resale-as-a-Service promotes a more circular product lifecycle.
The fashion industry is one of the world’s biggest polluters. An estimated 36B clothing items are thrown away in the US each year, 95 percent of which can be reused. The textiles industry relies mostly on non-renewable resources – and with low usage rates and low levels of recycling, this linear system creates a massive footprint and applies pressure on the world’s resources.
“We believe that great performance shouldn’t come at the cost of the environment. That’s why we are committed to establishing a circular future for sportswear, and with the ‘Choose to Give Back’ program are helping people to see new possibilities to give old gear new life,” explains Katja Schreiber, adidas SVP of Sustainability.
By giving used clothes and shoes the opportunity to be reused or repurposed by someone new, adidas hopes to create a circular product lifecycle.
“adidas has a reputation for driving innovative, sustainable solutions globally, and thredUP is thrilled to support their latest initiative to encourage more circular habits among consumers,” said Pooja Sethi, Senior Vice President and General Manager of Resale-as-a-Service (RaaS) at thredUP.
“By enabling resale at scale with customisable solutions for leading brands and retailers, we are keeping high-quality clothes in use longer and fighting fashion waste,” continued Sethi.
Initially launched within the adidas Creators Club app to members on 7th October, the program will be rolling out more widely online and in stores in early 2022. To participate, consumers can generate a Clean Out Kit prepaid shipping label through the app and use it to send apparel and accessories across any brand or category, including their used sports gear in – from its running shoes to soccer jerseys or other performance apparel. If an item is not in a condition to be resold it will go through thredUP’s select network of textile reuse partners. In exchange for sending in their old gear, Creator Club members will earn rewards.
‘Choose to Give Back’ is the latest of many sustainability initiatives from adidas – including a low-carbon shoe collaboration with Allbirds, Stan Smith Mylo: made with mycelium, the root structure of mushrooms and Made to be Remade shoes – expanding the limits of human possibilities, including and uniting people in sport and helping to create a more sustainable world. The brand is also working towards a goal of Carbon Neutrality across all North America facilities by 2025, including retail stores, distribution centres and employee offices.
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“The end of one thing is the beginning of the next. This is the beginning of a more responsible future by keeping gear in play to help end plastic waste,” added Katja Schreiber.