Retail in Asia

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F J Benjamin partners with Baume & Mercier

F J Benjamin Holdings has announced that its subsidiary FJ Benjamin (M) SDN BHD has entered into a partnership with Baume & Mercier to distribute Baume & Mercier watches in Singapore and Malaysia.

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The partnership will officially start on 1st April 2019.

FJ Benjamin is an industry leader in brand building and management of international luxury and lifestyle brands across South East Asia, and will help to grow and develop Baume & Mercier across the two markets.

F J Benjamin will be responsible for daily operations, sales and support, as well as marketing and communications to promote and strengthen Baume & Mercier’s brand awareness and image.

Nash Benjamin, CEO of F J Benjamin Holdings, says: “We are delighted to be appointed exclusive distributor for Baume & Mercier which enjoys a long history in luxury Swiss watchmaking and is distributed in over 100 countries today. We look forward to developing further the presence of the brand in our markets.”

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“We are excited to partner with F J Benjamin in Singapore and Malaysia,” says Romain Lambert, Managing Director of Baume & Mercier, South East Asia and Oceania. “It is clear that there is an untapped opportunity to develop a stronger retail network in order to service current and potential Baume & Mercier customers. With our exceptional heritage, the quality of our timepieces and our price positioning, Baume & Mercier is the perfect choice for people wanting to enter the world of luxury Swiss horology.”