EssilorLuxottica and Moncler have announced the signing of an exclusive licensing agreement that includes the design, production, and global distribution of Moncler eyewear.
Leveraging EssilorLuxottica’s experience and innovation, the partnership will further elevate the Moncler Lunettes collections, known for their functionality and contemporary aesthetics, “with a mix of frames suitable for both city and mountain living,” according to a press release.
“With the introduction of the new Moncler Lunettes collections, Moncler’s style will seamlessly merge with EssilorLuxottica’s know-how in eyewear, delivering a product at the forefront of design, innovation, and quality,” said Remo Ruffini, chairman and chief executive officer of Moncler S.p.A.
Effect from January 2024 until December 2028, the agreement between the two Italian groups also has an automatic renewal option for an additional five years.
“We have long admired Moncler as a brand that shares our equal passion for innovation and style, not to mention our ‘born in the mountains’ heritage,” said Francesco Milleri, chairman and CEO at EssilorLuxottica.
“Our teams are thrilled to embark on this journey to design and develop a unique eyewear collection that truly reflects the special Moncler brand.”
The first Moncler Lunettes collection produced with EssilorLuxottica will be for Fall/Winter 2024, available from September 2024.
Moncler Lunettes new eyewear will be available at Moncler boutiques and online, EssilorLuxottica stores, and through selected opticians worldwide.
In its most recent trading update, Milan-based Moncler said sales were up 7 percent to EUR 669.7 million (USD 733.29 million), with Asia revenues 22 percent, slowing from a 55 percent uptick in the second quarter, due to a tougher comparable base in the Chinese mainland, whose performance in the third quarter of 2022 was boosted by the end of several Covid-related lockdowns.