Last June, the two fashion brands, Dior and Sacai, announced their first menswear capsule collection together, designed by Dior Men’s Artistic Director Kim Jones and Sacai’s Chitose Abe. The collection itself features 57 pieces, spanning luxury ready-to-wear pieces, as well as accessories like branded sneakers and bags.
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To launch the capsule collection, the two brands are opening a series of pop-up stores across Asian cities, beginning in Chitose Abe’s home city, Tokyo. The pop-up store in Tokyo’s Omotesando district opened on 4th November, giving Japanese customers a chance to purchase pieces from the capsule collection before shoppers in other cities.
A Beijing pop-up store will open on 10th November, with a worldwide launch scheduled for 11th November, the same day a pop-up store will open in Taichung, Taiwan.
The pop-up stores fuse elements that are signature to the two brands’ identities. The juxtaposition of grey concrete, light toned wood and green grasses echoes the look of Sacai’s own stores, while herringbone parquet flooring recalls the classic elegance of Dior’s home at 30 Avenue Montaigne in Paris.
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The Tokyo pop-up features a dedicated facade with large windows framed with lush greenery and complemented by the special logo designed for the capsule, that adds Sacai’s name into the “i” of Dior.