To give back to the Hong Kong community in celebration of the Lunar New Year, Deliveroo collaborated with St. James’ Settlement and restaurant partner LAO ER by Crystal Jade to host a special afternoon event yesterday for elderly people living alone.
There are increasing numbers of stay-alone seniors in Hong Kong, who don’t always have the opportunity to enjoy multi-generational gatherings at the New Year.
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Around 50 elderly people joined yesterday’s event on Monday 11 February, which was held at the Central and Western District Elderly Community Centre in Sheung Wan.
A hot, delicious, free Chinese meal from LAO ER by Crystal Jade was served for everyone to enjoy together. The meal was prepared at Deliveroo’s first Food Market in Sai Ying Pun and delivered hot and fresh to the Centre by two Deliveroo riders.
Deliveroo is also making a donation of HK$2,000 to the Central and Western District Elderly Community Centre of St. James’ Settlement, to help fund the gifts of the day and make the elderly delighted.
Brian Lo, General Manager of Deliveroo Hong Kong, said, “With more and more of Hong Kong’s elderly population living on their own, we are proud to support community initiatives bringing happiness and togetherness to stay-alone seniors. Yesterday’s event was a fantastic chance for the elderly to bond with others over a delicious meal, in celebration of the Lunar New Year. The delectable festive Chinese party foods served in the event like fried noodles, dumplings and garlic-tossed cucumber represents just a small selection of the wide range of cuisine available from Deliveroo. Moving forward, Deliveroo remains dedicated to finding even more new and creative ways to give back to all kinds of people in Hong Kong.”
The event fell on the seventh day of the first Lunar Month, also known as “Renri”. This is an occasion traditionally celebrated in Chinese culture as the birthday of all humans. On this day, it’s customary for people to gather together, show gratitude and ask for blessings.
Alison Yung, Senior Manager (Continuing Care) of St. James’ Settlement, added, “Serving Hong Kong for 70 years, St. James’ Settlement has observed the rising number of elderly-only households. Having a reunion lunch on Renri is a beloved Chinese New Year tradition, and we have been delighted to work hand-in-hand with Deliveroo to provide a joyful afternoon meal for everyone to celebrate together. In the future, we look forward to more opportunities for fruitful collaboration with community actors like Deliveroo.”
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An active promoter of social responsibility, Deliveroo is committed to progressive initiatives that benefit employees, customers and the Hong Kong community at large.
In December, for example, Deliveroo offered 100 free meals to domestic workers staying in Hong Kong over the holidays, in recognition of their valuable role for families.