Coty Inc. announced the launch of Kylie Baby, a new brand by Kylie Jenner.
The safe, gentle, clean, and conscious baby care products for babies and kids will be available exclusively on the brand’s Direct-to-Consumer website.
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Kylie Jenner said: “I am excited to introduce, Kylie Baby. This is something I have been working on for more than three years and it’s been so hard to keep this a secret. I am so happy it is finally here! When my daughter was born, I was working on developing Kylie Skin and I started to research baby skincare and haircare products and ingredients because I wanted to make sure I was putting gentle, clean, safe products on her skin and hair that followed the core principles of my Kylie Skin…vegan, cruelty free, gluten free, paraben free, sulfate free, etc.”
“Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies, so that you can have our tried and tested formula favorites for yours. Bath time has always been our special time together and my favorite part of the day, it’s so amazing for us to now have these products that she helped me create, to make our bath time even more special. I am so proud of what I have created for Stormi and for all of you to use on your babies. I hope you love these products as much as we do,” continued Kylie Jenner.
Kylie Jenner Brands CEO Andrew Stanleick said, “We very much look forward to launching Kylie Baby, a brand-new category for us and one that is so special to Kylie. The product range of Kylie Baby was truly a work of love. It was particularly important for us to make the formulations clean and vegan. As a result, they are gentle for babies and kids of all ages.”
Kylie Jenner originally embarked on her beauty business in 2015 with the launch of Kylie Lip Kits. She has since expanded her beauty empire across multiple categories, launching Kylie Skin in May 2019, and relaunching Kylie Cosmetics in July 2021.
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Now, Kylie and COTY continue to expand their beauty empire with Kylie Baby, a range of bath time essentials. It is the first new brand and category launch for Kylie Jenner and COTY. All Kylie Baby products consist of safe and gentle baby-loving formulas with carefully selected naturally derived ingredients and botanicals designed to take extra care of sensitive skin and delicate hair. They have also all been formulated to be clean, vegan, cruelty free, gluten free, fragrance free, tear free, hypoallergenic, pediatrician and dermatologist tested. For babies and kids of all ages.