Retail in Asia

Featured

CHARLES & KEITH celebrates its 25th birthday with the Anniversary Series

Charles & Keith anniversary

To celebrate its 25th birthday, the footwear and accessories brand CHARLES & KEITH released a limited-edition capsule collection, the Anniversary Series, that not only pays homage to the brand’s past, but also reflects its present and offers a glimpse into its future.

SEE ALSO : Louis Vuitton launches new mobile game to celebrate its birthday

“There are moments in life to celebrate, and this is a special one — Charles and Keith turns twenty-five years old. Over the last two decades, we are proud to have grown into a brand that empowers women to experience the world of fashion, bringing them joy with collections that reflect innovation and retrospection,” said Emmanuelle Mace-Driskill, Executive Director of CHARLES & KEITH.

Made from eco-friendly recycled materials and as an ode to the decade in which the brand was born, the collection features modern and versatile bags and shoe styles that boast 90’s-inspired elements, such as square toes, chunky soles and strappy uppers.

With a colour palette that is anchored by timeless black and brightened by candy pink, the Anniversary Series showcases a variety of designs and silhouettes, including minimalist flat sandals, feminine heels, classic chunky boots, and padded and boxy carryalls.

Charles & Keith
Source: Charles & Keith

Rendered in recycled nylon, the pink Sonia bag features a metallic push-lock closure and padded panelled design. Set on a speckled marble-effect sole and finished with thick straps, the Arabella recycled nylon slingback sandals are not only easy on feet, but also make a bold fashion statement.

“At CHARLES & KEITH, we are committed to offering the latest and best in fashion, where trends for shoes and accessories are continually being reinvented. To celebrate this milestone, we have curated a collection of shoes and bags featuring some of our most iconic styles, using recycled materials that are suited for everyday wear,” said Emmanuelle Mace-Driskill.

CHARLES & KEITH stars the new-gen supermodel Lily McMenamy for the collection campaign. She is the “perfect choice” for the brand because she, like CHARLES & KEITH, is born in the ‘90s. Drawing inspiration from the decade, Lily reinterprets the decade’s fashion trends to create the looks she wore in the campaign.

SEE ALSO : Charles & Keith partners with Taiwanese influencer Molly Chiang on a collection

Along with the anniversary collection, CHARLES & KEITH also launched an e-book of the brand’s 25-year journey, a virtual gallery with customisable 3D avatars for visitors to try on the collection digitally and a Spotify playlist that consists of a mix of songs that have inspired the brand over the years.

CHARLES & KEITH
Source: Charles & Keith