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Celine launches genderless fragrance

Celine

French fashion house Celine is entering the genderless fragrance market.

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Celine teased an upcoming genderless fragrance collection, posting a series of images and videos on the brand’s Instagram account hyping the perfume debut under Hedi Slimane.

To the Parisian label’s 1.9 million followers, Celine wrote: “15 years after the creation of Maison Christian Dior perfume collection, Hedi Slimane presents his haute parfumerie collection for maison Celine.”

Dubbed ‘Haute Parfumerie’, Slimane’s fragrance collection for Celine consists of 11 unisex fragrances for both day and night, a press release from Celine confirmed.

The scent collection is made up fragrances named Reptile, Black Tie, Eau de Californie, Cologne Française and Saint-Germain-Des-Prés, among others.

The collection is inspired by Slimane’s “olfactory journal, where each perfume relies on the memory of emotions, on a specific memory or the narrative of [Slimane],” said Celine.

The fragrances are all linked through one “powdery note, highly prized by the couturier,” the Paris house added.

That powdery embodies smoky Parisian nightclubs and French perfumery in the ‘60s and ‘70s, Celine explained. Across the 11, other fragrance notes include iris, rose, tree moss, or Chypre accord.

As for the bottle design, the bottle style – also designed by Slimane — is in keeping with the art of French glassmaking.

Nine of the 11 scents from the Celine Haute Parfumerie collection will be available in Celine stores from late October, with the remaining two launching in 2020.

Joining Celine in 2018, after the departure of former creative director, Phoebe Philo, Slimane was tapped by the French fashion house to bring in a new style at Celine, which is owned by LVMH Group.

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After just weeks at the helm, Slimane debuted a new Celine logo without the accent over the ‘e’. In 2001, the former Dior designer helmed the launch of Dior Homme’s fragrance, Higher.

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