Retail in Asia


Boss and NBA launches second co-branded collection


BOSS announced the launch of its second co-branded capsule collection with the NBA, following the success of the first season which launched earlier this Spring.

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The Fall/Winter 2021 co-branded collection focuses on the merging of iconic NBA team logos with signature BOSS lettering. The new graphics are seen across 11 styles, including hoodies, t-shirts, sweatshirts, joggers, jackets and more. The logos of the Boston Celtics and Dallas Mavericks join last season’s line-up of the Brooklyn Nets, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, New York Knicks and Toronto Raptors along with the NBA Logoman.

The collection is available in select European, South East Asia and Asia Pacific countries, marking the first time it launches beyond North and South America.

In celebration of the capsule collection, BOSS has revealed a special social media campaign featuring three-time NBA champion Klay Thompson and TikTok creators Cole Micek and Koby Lomax. Photographed by fashion photographer Philip-Daniel Ducasse with creative direction by RanaVerse, the campaign showcases the three wearing designs from the latest capsule release.

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The BOSS & NBA Fall/Winter 2021 collection is available now in BOSS stores in Europe and SEAPAC,, select NBA Stores and select wholesale partners worldwide.