Retail in Asia

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BMW Motorrad flagship store opens in Jakarta

PT Maxindo Moto Nusantara (MMN), the authorised distributor and importer of BMW Motorrad in Indonesia, opened a new flagship store in South Jakarta on Saturday in an effort to better serve its customers. The 4,000 square-meter store provides a retail experience for motorcycle enthusiasts by showcasing up to 35 BMW Motorrad motorcycles, in addition to clothing and other accessories. “Our aim is to create a ‘home’ for riders, so whenever they want to hang out or find various necessities for their motorbikes, they can stop by,” Joe Frans, MMN’s CEO told reporters. SEE ALSO: BMW eyes Internet sales for all models  The four-story building has a basement for motorcycle service with 12 service bays. “In the basement, there are 23 services bays equipped with special tools […]  We can repair up to 72 motorcycles a day, “MMN’s director of sales and marketing Paulus B. Suranto, said. Among the motorcycles showcased at the flagship store are the R 1200 GS Adventure, priced at Rp 737 million (US$56,000), the R nine T, priced at Rp 600 million and the R 1200 RT for Rp 852 million.