In the race to digitally transform, also the hard luxury sector is joining the internet.
Azimut Yachts confirms its pioneering spirit and introduces a new channel to communicate the company’s genuine passion for innovation to customers and fans of the brand. Introducing A-Room, a virtual theatre showcasing previews of the brand’s new models.
Azimut Yachts presents A-Room, a virtual showroom created specifically to offer the brand’s customers and fans previews of all its new models.
The initiative is driven by the desire to further open up to digital technology, recognising it as a system that can engage powerfully with owners, customers and yachting enthusiasts, also on an emotional level: an additional communication opportunity that will go alongside the traditional channels.
Visitors to the A-Room will connect to a 3-D virtual space designed to look like an Azimut Yachts stand, which they can move around in complete freedom, interacting with the content. Split into themed areas, including a theatre for presentations, corners dedicated to individual Collections, and mega screens with videos of the latest models, the main aim of the virtual showroom is to be the new stage on which the shipyard’s latest novelties are presented.
The A-Room will showcase the brand’s latest models, upcoming news and novelties in the world of Azimut Yachts. Users will be offered live streamed events organised for new yacht launches, previews of innovative content and other initiatives designed to engage with the audience of customers and fans.
Making the first “digital” debut on the platform will be the new arrival in the Flybridge Collection, Azimut 53 Flybridge, which stands out for her flowing lines that hide spaces ideal for families, introducing a new dimension to the yachting experience never seen before in this size category. A series of teasers and visual content are already online and other unpublished material will be added soon in the lead up to the unveiling event planned for March.
This initiative confirms therefore the Shipyard’s desire to engage in an ongoing conversation with its customers, experimenting with new forms of interaction at a time when digitalization represents a fundamental and inevitable step towards a better customer experience.
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Azimut Yachts has already made a name for itself in this field and was the first yacht company to implement a digital space, which it did in record time last spring with the launch of the Virtual Lounge, a platform that provides a range of content (videos, technical data sheets, analysis) and was also used to organise a three-day e-boat show, resulting in the first online sale in the Shipyard’s history (an Azimut S6).