H&M Group announced its next design collaboration is in partnership with Australian high-end activewear brand P.E Nation.
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The new ‘P.E Nation x H&M’ collection will feature womenswear, swimwear, undergarments and accessories – all designed in collaboration with the H&M in-house team.
Fans of the Sydney-based P.E Nation can expect the brand’s signature silhouettes and mixes performance-wear with street style fashion. Featuring large logos, tie-dye, elastic waistbands, straps, colour-blocking and zip details, the styles are available in black, white, grey marl, sand, mint green, neon pink and pops of bright orange.
Moreover, each piece is made from sustainable fabrics, including organic cotton and recycled polyester.
“With the H&M collaboration, we want women all over the world to live a more confident, vibrant, fashionable life whilst juggling her fast-paced urban existence. The collection can be worn all day, every day, whilst being flexible, functional and style-led. All the pieces work so well together – it is very easy to mix and match,” said Pip Edwards and Claire Tregoning, co-founders of P.E Nation.
Specific items include figure-flattering leggings and bicycle shorts, as well as sports socks and bum bags, design to be “paired with everything and anything in today’s wardrobe,” said H&M in a press statement.
“Pip and Claire know first-hand about the need for activewear in all aspects of daily life as female entrepreneurs and co-founders of such a dynamic lifestyle brand. They are fantastic role models and super inspiring themselves,” said Maria Östblom, head of womenswear design at H&M.
“For the collaboration, pieces such as colour- blocked leggings, tie-dye t-shirts and the pleated skirt really emphasise the super stylish and striking performance wear distinctive to P.E Nation. We are all pleased that there are more sustainable materials included in the collection, too,” continued Maria.
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The ‘P.E Nation x H&M’ collaborative line will be available in H&M stores worldwide as well as on hm.com from 5th March.