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Amorepacific collaborates with BTS

Korean beauty company Amorepacific collaborated with Korean boy band BTS on BTS | Amorepacific Lip Sleeping Mask Purple Edition.

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Lip Sleeping Mask is Amorepacific’s beauty brand LANEIGE’s global best-selling product that helps exfoliate lips and replenishes moisture overnight to keep the lips looking smooth and plump all day long. Berry Fruit Complex, consisting of pomegranate juice, grape juice, and raspberry juice, provides deep nourishment for the lips. The product has also been beloved by global customers with its unique and diverse scents such as berries, grapefruit, apple lime, and mint chocolate.

This limited edition is intended to celebrate the ‘BTS PERMISSION TO DANCE ON STAGE’ tour. LANEIGE uses its unique sweet Gummy Bear scent to send forth the message of ‘Sweet Purple Dreams’. In addition, BTS’ tour artwork on the packaging box and the BTS logo on the front of the jar add to its worth.

The BTS | Amorepacific Lip Sleeping Mask Purple Edition will be available to customers through Amorepacific’s official online mall ‘Amore Mall’ starting 26th November, 2021.

It will also be launched in the United States through Laneige’s official website and Sephora’s online store on 27th November and offline stores on 29th November.

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Amorepacific will participate as one of the sponsors at ‘BTS PERMISSION TO DANCE ON STAGE – LA’ which will take place at Los Angeles’ SoFi Stadium on 27th November, 28th November, 1st December and 2nd December, 2021.

The company will present a product promotion video portraying the collaboration’s theme of ‘Sweet Purple Dream’ both on-site and through online live stream.