American Eagle Outfitters, Inc. announced the launch of OFFLINE™ by Aerie, a new sub-brand offering a complete collection of activewear and accessories built for real movement and real comfort.
Leveraging AEO’s continued success cultivating lifestyle brands, paired with Aerie’s incredible strength and growing customer demand, OFFLINE is the evolution and expansion of the brand’s popular Chill.Play.Move. collection into an unparalleled offering of soft, cozy and comfortable activewear.
“Health and wellness have always been at the core of Aerie’s mission as we have led the body positivity movement, inspiring and empowering women around the world to feel confident inside and out. OFFLINE’s unique take on active lifestyle products celebrates REAL life when some days you feel like you can take on the world and other days you need that extra push to get off the couch,” said Jennifer Foyle, Aerie Global Brand President.
“Building on the growing success of our leggings and activewear, OFFLINE provides another powerful platform to grow our community, while uniquely complementing Aerie’s full lifestyle collection of bras, undies, lounge and soft apparel. We are here for your journey as you fly and as you fall, and even the slant of the I in our name is a reminder that there is no straight path to the finish line,” continued Jennifer.
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OFFLINE by Aerie will be available online at aerie.com with two retail store locations planned to open by the end of 2020.