To further strengthen its e-commerce offering, Airasia.com’s Super App launched its latest product offering, Airasia Beauty, simultaneously in Malaysia and Indonesia.
Acknowledging the ever growing market demand for beauty and skincare products, Airasia Beauty has a rapid expansion plan within ASEAN and is set to take the region by storm, offering an endless list of products.
From skincare that caters to all skin types, an array of make-up for all occasions, fragrances, bath and body supplements for serious pampering, Airasia Beauty curates products inspired by real, everyday beauty routines.
Accessible via the Airasia Super App (under Beauty tab) and airasia.com/beauty, the platform features a wide range of brands including History of Whoo, Dr. Morita, Mediheal, The Mineraw, farmskin, Clio, Dashing Diva, Cosrx and many more, with authenticity guaranteed at a great value. airasia beauty currently delivers within Klang Valley, Malaysia and Jakarta, Indonesia by Teleport, Airasia digital’s logistics venture.
Lim Ben-Jie, Airasia Super App Head of e-Commerce, said, “e-Commerce and home shopping has now become part of our daily life. From our experience with Airasia shop, we observed remarkable demand for our beauty products, and we decided to carve out Airasia beauty as a standalone service, offering authentic beauty products delivered to your doorstep. We hope to share our products to the people of ASEAN by leveraging on Airasia’s unique internal talent, none other than our cabin crew and grooming instructors who are the perfect beauty ambassadors. Beauty is part of their everyday regime and they are experts on always looking great and flawless. The addition of Airasia beauty will further diversify our super app lifestyle offering, bringing us a step closer to becoming ASEAN’s leading one-stop lifestyle and travel app.”
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“With Airasia beauty, consumers can look forward to an integrated online shopping experience supported by real personal beauty tips, product reviews and favourite picks from our Allstars and other users. Beauty is a continuous journey; besides providing consumers with the best items for their skin and delivering them to their doorstep, we are also here to give more resources in helping one to become their best self. Kicking off in the Klang Valley in Malaysia and Jakarta in Indonesia, we have plans for nationwide expansion in Malaysia, Indonesia and followed by other ASEAN markets. We are working closely with various brands to introduce new products and exclusive bundles soon, so stay tuned for more exciting developments from Airasia beauty,” he added.