This season, adidas Originals and the LEGO Group present the ZX 8000 ‘Bricks’ collection.
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Bringing the globally renowned Danish brand’s signature aesthetics to one of adidas’ most iconic silhouettes, the collection marks the next stage in a partnership inspired by limitless creativity.
The bold footwear collection plays host to six sneakers, each made up in one of the primary LEGO® colors: Red, Green, Yellow, Blue, Black, and Grey. Boasting a classic construction based on the original ZX 8000 material composition, each pair in the collaborative ‘Bricks’ offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, and a TPU heel counter which playfully emulates the texture of LEGO bricks.
Accompanying the launch of the collection is a playful campaign which follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigure engineers.
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The adidas Originals and the LEGO Group ZX 8000 ‘Bricks’ collection arrives on 7th May and is available in adult and junior sizing and select retailers.