In Sectors

5 Korean dramas that brands should follow in 2017

Korean culture has inspired the fashion world at great length. K-pop stars like G-Dragon and Doona Bae are regular front-rowers at fashion shows. K-dramas, too, are also a treasure trove for fashion inspiration. We’ve picked five shows for you to get obsessed with – you’ll love the story and, more importantly, the stars’ fashionable wardrobe.

Guardian: The Lonely and Great God

Gong Yoo of Train to Busan fame’s recent comeback to TV is a fantasy drama in which he depicts an immortal goblin. Living on earth for 900 and odd years have groomed the goblin into a perfectly polished gentleman. His coveted wardrobe includes latest statement pieces from Burberry, Lanvin, Giorgio Armani and more.

Gong Yoo starring in Guardian: The Lonely and Great God

The Legend of the Blue Sea

The on-going TV drama stars two of K-pop’s hottest idols – Gianna Jun Ji Hyun and Lee Minho. The stylish couple boasts a coveted wardrobe of established brands such as Gucci and Versace as well as up-and-coming labels such as Sacai and All Saints.

Gianna Jun wearing Dolce&Gabbana in The Legend of the Blue Sea

Descendants of the Sun

Set in the middle of a war zone, the show follows a South Korean Special Forces agent played by Song Joong Ki and an army surgeon played by Song Hye-kyo. The melodrama has launched the couple into unprecedented stardom – both were tapped to become ambassadors for fashion houses.

Song Joong Ki and Song Hye-kyo in Descendents of the Sun

W

The heroine played by actress Han Hyo Joo has generated a strong following among fashionistas. Known for her colourful wardrobe, Han wore plenty of printed numbers from the likes of Carolina Herrera and Prada.

Han Hyo Joo in W

My Love From The Star

Gianna Jun Ji Hyun plays a superstar in the show and her wardrobe is nothing short of glamour. Some of her most coveted outfits and accessories include a pair of sequined Jimmy Choo heels, a Celine stripy coat and a Hermès cape.

(Source: SCMP)

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead