Retail in Asia


2021 was a record-breaking year for Automobili Lamborghini

Automobili Lamborghini announced on 13th January that the company ended 2021 with a record of 8,405 cars delivered worldwide and a 13 percent growth in sales on 2020, marking a record-breaking year. 

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The company saw a double-digit growth in all three of the macro-regions where Lamborghini is established. In both America and Asia Pacific markets, it recorded a 14 percent growth while in Europe, the Middle East and Africa, its sales increased by 12 percent. The company maintained a balanced split between the markets in global volumes, which stand at 35 percent, 27 percent and 39 percent respectively.

In terms of individual markets, the USA held on to the top spot at 2,472 units with an increase of 11 percent, while China leaped into second place with 935 units and an increase of 55 percent. They were followed by Germany and the United Kingdom. There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered.

“This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time,” commented Stephen Winkelmann, Chairman and CEO of Automobili Lamborghini

Urus Super SUV became the best-selling model with 5,021 units delivered, followed by the V10-powered Huracán, which saw an increase in sales up to 2,586.In addition, there were 798 Aventadors (V12 model) delivered all over the world. Its sales outlook continues positively into the new year.

Lamborghini plans to unveil four new products over the next 12 months.

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“We are stronger than ever as we prepare to embark on a period of profound transformation and move forwards to an even more sustainable future. In 2022 we’ll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards.” said Winkelmann.