Retail in Asia

In Shops

DFS Group’s City of Dreams becomes a reality

Melco Crown Entertainment Limited and DFS Group says it is proud to introduce a ‘stunningly edgy department-store style’ concept to Macau in the newly redeveloped City of Dreams retail area, which is managed and operated by T Galleria by DFS.

In addition to being three times larger than the former retail space, the new shopping precinct represents a ‘strategically designed, exclusive and eye-opening’ lifestyle luxury shopping experience in the heart of Macau, says DFS.

The expanded retail space will introduce T Galleria’s signature customer services exclusively to City of Dreams’ customers, including the first-ever shoe salon to be opened in the third quarter as well as a multi-brand lifestyle shopping area dedicated to men’s fashion and grooming.

Offering over 50 men’s and women’s shoe brands across two floors, highlighted by exclusive-to-Macau brands such as Aquazzura and Rupert Sanderson, the new shoe hall will be the largest shoe salon in Hong Kong and Macau and a destination unto itself, adds DFS.

The 23,000sq ft expanded beauty and fragrance area opens this month and will comprise two wings and feature nearly 70 beauty and fragrance brands, making it the largest beauty hall in Southern China. Highlights include popular Korean brands Sulwhasoo, Laneige and HERA.

This month will also see 31 new fashion and accessories brands join the store’s portfolio, including Louis Vuitton, Dior, Prada, Miu Miu and Fendi. And catering to male customers for the first time at any T Galleria by DFS store, there will be a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space.

By the end of this year, the phased opening will culminate in a significantly wider jewellery offering, bringing luxury jewellry brands such as Tiffany & Co. and Van Cleef & Arpels to City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Constantin.