VF Corporation announced on June 20 the appointment of Bracken Darrell to the role of company president and CEO, effective July 17.
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Darrell will join VF from Logitech International, where he served as president and CEO since 2013.
Prior to Logitech, Darrell held international leadership roles at Procter & Gamble where he was president of Braun globally; the Whirlpool Corporation where he was president of EMEA, and General Electric. Before that, Darrell held brand management roles with Procter & Gamble and is credited with leading the turnaround of the Old Spice brand.
“It’s an honor and privilege to have the opportunity to serve as President and CEO of VF,” said Darrell.
“Like millions of people around the world, I love VF’s iconic brands. I’m so impressed by this organization’s sustained ability to keep its portfolio of brands at the forefront of culture over time during its 124-year history. I look forward to working closely with the Board, leadership team and the talented associates across VF to build on the initiatives underway to strengthen business performance and drive strong and sustainable growth and shareholder value creation. I can’t wait to get to work.”
Coinciding with new appointment, Benno Dorer, who has served as VF’s interim president and CEO since December 5, and a member of VF’s board since 2017, will remain a VF board member.
Richard Carucci, a VF board member since 2009 and interim chair of the board during VF’s recent leadership transition period, has been named chair of the VF board.
Headquartered in Denver, VF Corporation’s portfolio includes outdoor, active, workwear and streetwear brands Vans, The North Face, Timberland and Dickies.